Redefining marketing activity, TCEB debut Thailand MICE Showcase in India on November 13, gathering a total of 119 buyers from 14 cities across India to meet 31 Thai suppliers in one single place in Delhi NCR. The initiative aims to enhance return on investment, time, effort and of course happiness for both sides.
This MICE Show case produced remarkable results of 50 leads, 9,000 pax and estimated revenue of 270 million baht. The initiative was launched to strengthen connection with Indian buyers from 14 cities in light of 42% increase of Indian MICE travelers to Thailand in 2019, the historic high in 15 years.