Thailand bolsters competitiveness with TCEB’s new initiative EXPOINFO Platform

Within the Southeast Asia region, a global economic powerhouse of manufacturing and trade, Thailand Convention and Exhibition Bureau (TCEB) is launching a new platform called EXPOINFO. This initiative aims at strengthening Thailand’s position in the exhibition industry and emphasising its commitment to supporting local industries. 

Leading the country’s resilience and persistent growth in the trade exhibitions sector is The Thailand Convention and Exhibition Bureau (TCEB), a governmental body responsible for the development of MICE industries. Since establishment in the year 2002, TCEB has grown to become an exemplary agency that has collaborated seamlessly with the government and private sectors to help drive the country’s economy through impactful business events.

In this post-pandemic world, marked by many significant changes in consumer behaviour and the trade and investment landscape, it is imperative to adopt new strategies and new ways to engage event participants and organisers effectively.

On April 3rd, 2024, at the Queen Sirikit National Convention Centre (QSNCC) in Bangkok, TCEB hosted a workshop titled "Driving Exhibitions to Competitive Edges," underscoring the importance of digitalisation in the industry. During the event, Mr. Attaphon Thenthaisong, Chief Operating Officer of Eventthai, conducted a demonstration of the EXPOINFO platform, showcasing its potential.

The EXPOINFO Platform leverages the power of technology, Big Data, and accurate research to gather comprehensive exhibition data on B2B, B2C and B2B2C events in Thailand. Designed for Professional Exhibition Organisers (PEOs), this platform enables them to use data and insights effectively. 

EXPOINFO PLATFORM

• An online platform designed to help Thai organisers in devising strategies for creating new shows and expanding existing show profiles.
• Provides essential information about the exhibition industry in four countries within the region, enabling decisions based on regional market dynamics.
• Equips organisers with tools for precise strategic planning, including gap analysis of 14 major industries across Southeast Asia
• Provides access to the public, allowing individuals to plan visits to B2B, B2C, and B2B2C events across Thailand
• Offers organisers the flexibility to update and provide accurate data about their events in real-time.
• Collaborates with MBB Consulting Group, professional research consulting firm, to ensure correct and relevant information on trade shows landscapes of Southeast Asia. 

For more information about EXPOINFO click here https://expoinfo.tceb.or.th/